About Us

Born From a Mother’s Struggle

JoeyCare began with a simple but powerful problem: our founder, Swati Gada, couldn’t find clothes that let her daughter run, jump, and play comfortably—while still looking cute.
What started as a mother’s frustration turned into a mission to design clothing that never forces parents to choose between comfort and style.

A Family Effort, A Shared Dream

JoeyCare is truly family-made:

• Swati – our founder, driven by love and determination.

• Her mother – bringing 20+ years of textile expertise to ensure the softest, safest fabrics.

• Her sister – balancing fashion-forward design with the reality of family life.

Together, we built a brand that reflects women supporting women, families supporting families.

Our Mission

To create affordable, stylish clothes for all ages—crafted with care, comfort, and love.

Our Vision

To ensure every child feels comfortable and confident, and every parent feels peace of mind knowing they’ve made the thoughtful choice.

What We Stand For

✔ Comfort-first designs with 100% breathable cotton
✔ Style that celebrates both modern trends and Indian heritage
✔ Affordability without compromise on quality
✔ Clothes designed for real life—active play, festive moments, and everything in between
✔ A community built on care, authenticity, and family values

Why Parents Choose JoeyCare

• Made by mothers, for mothers – we understand your struggles because we’ve lived them.

• Every thread tells a story of care – from fabric selection to final stitch.

• Perfect balance of comfort & style – so your little ones look great and feel great.

✨ JoeyCare isn’t just clothing. It’s a family’s promise—woven with love, worn with joy.